It is difficult to get a down-and-dirty introduction to what social media is, and how it can be used for business purposes, without having someone trying to convince you that you cannot do it without their expert advice. Consultants who want to sell this next big thing in marketing produce most of the (mis)information out there. The ills and wonders of social media are being hyped to the point where companies become despondent regarding the medium. In the one ear, they are whispered honey-glazed words of how amazing social media is and how it can help their business grow, and in the other ear, they are accosted with the risks and potential disasters that will befall them, lest they fork out for the counsel of some social media expert. This article has none of that conditioning talk. The aim of this article is to dispel some of the hysteria (on both sides of the argument) that accompanies social media discussions.